• Aug 28th 2006 at 6:56PM
  • 20
Pontiac is trying a new tactic to get the word out about its new G5 Coupe. Every single ad dollar earmarked for promoting the car will be spent on online. Pontiac's marketing director Mark-Hans Richer calls it "a radical experiment". While online-only advertising may not raise Pontiac's brand awareness among consumers like a traditional TV spot, it does allow the brand to target the youth male audience at which the G5 Coupe is aimed more effectively. Plus, it's a lot cheaper than buying a primetime TV spot and producing a commercial. The online ad campaigh will run through at least the end of the year, and while it's too early to judge its success, Automotive News reports that the G5 Coupe has already exceeded its sales goal for August by 185 percent. That number could also be attributed to how much Pontiac dealers were starved for a small car after the Sunfire was discontinued.

[Source: Automotive News]


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 20 Comments
      • 9 Years Ago
      "But, then again, like my sales manager used to say, there is an ass for every seat! (the thought of the ass that would find a Pontiac appealing will give me nightmares)"

      LOL!! It's so desperate and lame when you have to add on or explain the quote.

      Here's one for you... To each his own!!

      "Go LOOK at one of these. I did. It was unintentional.
      We were turning around in the Pontiac/Buick lot..."

      Yes and you were also at the house when JonBenet was killed, right!! Next time take some pictures, you sound like every other tired GM basher.

      Not defending GM on this level of badge engineering, but the G5 was a quick fix for Pontiac lack of a small car. A completed redesigned G5 will be released, but with GM trying to do so much at the same time, who knows when that will happen.
      • 9 Years Ago
      #21 You probably saw a Canadian Pontiac Pursuit which is what the G5 has been sold as in Canada. It is available as a sedan as well as a coupe. In the US, the G5 is only available as a coupe.
      • 9 Years Ago
      I think it's a great idea. It seems like 2 out of every 3 TV ads I see is for a car...they all kinda blend together and none of them really sticks out. Online is way more appropriate for this car, and more budget-friendly as well.
      gkz
      • 9 Years Ago
      dave, i'd say you're the idiot. to defend gm for rebadging a crappy little cobalt is assinine.

      being a blanket apologist for gm is no better than hating them for no reason.

      platform sharing is fine, slapping on a new grill and light clusters and claiming a new model is an inexcusable chickensh!t thing for ANY car company to do... chickensh!t just like your post, which didn't contain a single word or phrase relevant to the topic at hand
      • 9 Years Ago
      Mark-Hans Richer,

      Put all your eggs in one basket,
      And watch someone come along and sit on it!

      Dumb and dumber.
      david gordon halling
      • 9 Years Ago
      300 pounds last ofer my mate could you make a deal
      can i have him now please

      good morning godbless
      thanks doe kitt love me or even know me
      ive seen him on tv
      it would be nice to have kitt up lime street evasham
      21 limestreet my moble number is 07804918441
      speeck to you asap.
      • 9 Years Ago
      "Sadly, there are idiots out there who will buy this vehicle - not much better than the Sunfire when it was really a Chevrolet Monza."

      Um... that would be the Pontiac SunBIRD, not Sunfire. If' you're going to make pointless insults, at least get your facts straight.

      http://en.wikipedia.org/wiki/Chevrolet_Monza
      • 9 Years Ago
      Rebadging cars, hmmmmmmmmmm. Since I'm an old man, I can remember going to Canada and seeing Plymouths with Dodge rear ends and Dodges with Plymouth rearends.
      The Ford in Canada was sold as the Meteor.
      It's been going on a long time, kids.
      When "you're" 65, you've seeen it all.
      • 9 Years Ago
      Well, know what's funny?

      Pontiac in July was GM's second highest sales division.

      Above the much loved:

      Saturn 64,691 year to date
      Saab 17,928 year to date
      Or even Cadillac 85,208

      For a total of 167,867

      Pontiac came in at 198,686 Hmmmmm, 3 to one.

      #14 "it appear as if the car had been wrecked, and fixed haphazzardly!" Ever consider a poorly done dealer performed transportation claim?

      #18 Yep, age does that, rebadging has been going on for a long long time.
      • 9 Years Ago
      Forget the advertising. Don'tcha think GM could have at least done a new taillight for a this car?

      Lame.
      • 9 Years Ago
      Pontiac exceeded its sales projections by 185% in August. Guess Pontiac is now playing the George W. Bush style of low expectations making mediocrity look less, well, mediocre! Bravo!

      Sadly, there are idiots out there who will buy this vehicle - not much better than the Sunfire when it was really a Chevrolet Monza.

      But, then again, like my sales manager used to say, there is an ass for every seat! (the thought of the ass that would find a Pontiac appealing will give me nightmares)
      • 9 Years Ago
      I'm not a fan of rebadging efforts (who is?), but I must say it's a better-looking car than the Cobalt. If I was in the market, I'd take this over the Cobalt because of that and the fact you won't see yourself coming and going.
    • Load More Comments
    Share This Photo X