The Wall Street Journal
has reported that
is beginning a strategic review of operations that includes a close look at the
brand, which has yet to make money for the Blue Oval since it was bought by the company back in 1989. The review may lead to "asset sales or alliances with other companies" according to the paper's sources. Kenneth Leet, an ex-mergers and acquisitions expert at Goldman Sachs, will lead the review that may present the future direction or destruction of Jaguar in its findings. What exactly would be sold off or with which companies an alliance could be made is anyone's guess, but it seems clear that after a second quarter that was worse than expected, Ford is directly targeting trouble spots in its portfolio like Jaguar.