Following on the heels of DaimlerChyrsler's report of a catastrophic July in the U.S. market, Ford Motor reported that its sales were equally bad, falling an identical 34 percent compared to the record-breaking July of 2005.
The difference, of course, is that the Chrysler Group results came despite a return of its aggressive Employee Pricing incentive program, while Ford offered less radical incentives compared to last year's Family Plan pricing.
On a brand-by-brand basis, the flagship Ford brand posted the worst result, losing 35.7 percent, while Volvo posted the best news, a drop of only 10.2 percent.
On a vehicle basis, Ranger and F-Series truck sales were down 50.6 percent and 45.6 percent, respectively, while SUV sales were even worse, with the Expedition showing a 57.4 percent drop, and the Explorer and Escape faring little better, at -50 percent and -33.3 percent, respectively.
On the bright side, Ford's July sales were 6 percent better than June's, with its new mid-sized Fusion, Milan and Zephyr sedans up 18 percent over the previous month.
[Source: Ford]
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