is the latest brand of automaker to see the value in viral marketing and has created a site devoted to spreading the word about a peculiar affliction known as
. Its only symptoms are a rash in the shape of ram's head and a penchant for headbutting ones way through life. No cure is known, though we suspect Dodge recommends the purchase of its vehicles for temporary relief.
The main purpose of the Ram Rash site is to herald the arrival of new Dodge vehicles in Europe, and to do so Dodge produced a series of short videos that use humans headbutting other humans and various inanimate objects as its hook. Most don't even show a vehicle, let alone a Dodge vehicle, and one could even be described as NSFW, so view at your own risk.