Jeep Compass' new marketing campaign highlights fuel efficiency

If you still can't get over the cancellation of the diesel Jeep Liberty, perhaps this news will cheer you up a little. Jeep is advertising its new 2007 Compass as a fuel-efficient alternative to SUVs and is targeting non-traditional Jeep buyers. The 2007 Compass gets 30 mpg and will be driven by nothing but bobbleheads (at least, that's the world the commercials will portray). You can kind of feel the youth marketing arm in Jeep's "Keep It Moving" slogan for the Compass. One of Jeep's four new TV spots emphasizes the 30-mpg rating, but also includes a creepy bobblehead squirrel.

[Source: Chrysler Group]

Share This Photo X