The vehicle, which marks Jeep's first foray into strictly on-road territory, is expected to appeal to a much more diverse and urban audience than other Jeep vehicles. To reach this audience, Jeep has created four 30-second commercials depicting bobbleheads bouncing along to KRS-One's "Steady Bounce," which conveniently has lyrics about Jeeps on the New York streets.
One ad depicts a bobblehead driving a Compass down the street while other bobbleheads eye his rims. Closing out the commercial, bobbleheads break it down under a disco ball in the club--er, back of the Compass decked out to look like a club.
Jeep decided to go with the bobblehead idea because bobbleheads apparently heavily appeal to the company's target market for the Compass.
Our last foray into a discussion on the urban demographic devolved pretty quickly, so please keep the comments respectful.
[Source: Detroit News]