But being the talk of the town is not all good news. Ford failed to crack the top ten for positive word of mouth. Rival Toyota Motor Corp scored the number one spot in that list. Interesting, Wal-Mart scored second after Toyota despite all the negative press about the retail chain.
So how important is word of mouth? According to Keller Fay Group CEO Ed Keller, nearly half of the consumers who participated in these surveys are likely to buy a brand because of what other people say about the product.
[Source: Associated Press via Canton Repository]