Fiat plans to double Alfa Romeo, Lancia sales

Italy's Fiat Group, flush with the success of its flagship Fiat brand, has plans to more than double the sales volume of its niche-market Alfa Romeo and Lancia brands by 2010.
The aggressive target will put Alfa Romeo sales at 300,000 units annually, from 125,829 in 2005. Alfa Romeo plans to sell 180,000 units in 2006. (We're hoping that U.S. market sales will play a role in Alfa Romeo's growth.)

Sales of the Lancia brand were only 113,783 in 2005, but Fiat plans to increase sales to 300,000 units by 2010.

Meanwhile, the Fiat brand is powering ahead, with 2006 year-to-date sales in western Europe up 28 percent over 2005, driven by the success of its new A and B segment cars, the Panda and Grande Punto. Fiat's new C-segment hatchback, the Bravo, will be launched early next year, followed by the new Fiat 500 minicar (shown in spy garb at right). A new "family car" is also said to be in the works.

[Source: Reuters, Italiaspeed]

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