So targeted, it's freaky. Google, everybody's favorite search engine, and Google-owned dMarc Broadcasting, plan to use GPS to hook up Google AdWords customers with GPS-based in-car advertising. What does this mean, exactly? As Eric Schmidt, Google CEO described it, if he needs a pair of pants, not only will his radio remind him of that fact, but it will also instruct him to turn left at the strip mall 500 feet up ahead to visit the clothing store to buy new pants.
In addressing a luncheon of publishing execs, Schmidt wasn't clear on how exactly Google would accomplish this, but he did expect to be able to show the industry something in a year or two.