As U.S. cities take a new look at mass transit services (anticipating increased demand following rising gas prices), transportation planners might want to take a look at a recent survey sponsored by U.K. insurer esure. The survey of U.K. drivers finds that gas prices would have to reach the equivalent of a stratospheric $13.48 per U.S. gallon before they'd consider switching to mass transit.
A remarkable 55 percent of drivers said they'd never switch, no matter how expensive fuel becomes.
There are lots of ways to interpret these results (existing mass transit may be perceived as too inconvenient and/or too expensive, but improved systems might change peoples' thinking, for example) but one thing's for sure - automakers must be breathing a sigh of relief.
[Source: Reuters]
A remarkable 55 percent of drivers said they'd never switch, no matter how expensive fuel becomes.
There are lots of ways to interpret these results (existing mass transit may be perceived as too inconvenient and/or too expensive, but improved systems might change peoples' thinking, for example) but one thing's for sure - automakers must be breathing a sigh of relief.
[Source: Reuters]
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