GM increasing content in rentals

General Motors has pledged to sell less vehicles to rental agencies, government institutions and fleet buyers in general, but is switching up its strategy by selling them with higher trim options such as sunroofs and leather seating. The policy not only gives the brands a better image to consumers, but makes it easier for rental agencies to sell the vehicles later as "program cars".
Fewer fleet sales also has the interesting side effect of forcing agencies to hold on to their cars longer, which in turn increases their wear and tear. Consumers are less likely to consider these worn and torn off-lease vehicles, which means they're more likely to wind up on a dealership's new car lot.

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[Source: Tennessean]

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