Though automakers are shifting millions of ad dollars to the Internet, they have not neglected the old boob tube. Dodge
, Turner Media Group and EchoStar along with its DISH satellite TV network have teamed up to bring one internet feature--interactivity--to Dodge's new TV-based Caliber
campaign. Subscribers seeing one of the 30 second ads will be shown an on-screen "trigger" that will transport them to a website-like environment where they'll be able to browse a picture gallery, locate dealers
or view a highlighted feature of the week. Mark T. Spencer of Dodge says, "Caliber buyers are savvy TV viewers who will enjoy the convenience of interactive television to take their first test drive."
[Source: The Auto Channel]