General Motors and Monroe Truck Equipment are teaming up with "western" clothing manufacturer Cinch Jeans to offer special editions of the Chevrolet Kodiak and GMC TopKick pickup trucks.

Starting with a 4500-series GM medium-duty vehicle that's a significant step above the typical one-ton "dually" pickup, Monroe adds a pickup bed and other creature comforts to create what many feel is the ultimate pickup truck. If that's not enough, though, the Cinch Jeans edition brings Monroe's new "So-Low" air suspension that drops the truck four inches for easier ingress/ egress and trailer hook-up. The sound system is upgraded with MTX loudspeakers, and a DVD system with a 15" flip-down monitor is standard. Also included are heated seats covered in "distressed" leather, and plenty of Cinch logos so everyone knows just how serious you are about your cowboy lifestyle. A Brett Boakius edition will also be offered, but we don't know who he is (apparently he's a rodeo rider, but that's a sport we fail to follow on a regular basis).

Admittedly, we here at Autoblog are a bit uncomfortable with the idea of driving around in any special edition of a big truck that has a textile tie-in. Well, maybe we'd make an exception for any truck manufacturer who joined up with Carhartt.

The full press release is posted after the jump.

[Source: GM]

Legendary cowboys always had their reliable horses to get them where they needed to go. To fit the lifestyle needs of today's Western enthusiasts - long days on the road, hauling expensive horses and cargo, yet showcasing a unique style - GM and Monroe Truck Equipment Inc. have paired up with Western clothing maker Cinch Jeans.

The Chevy Kodiak and GMC TopKick Cinch editions by Monroe Truck Equipment were designed with the most rugged driver in mind. They incorporate the hardworking attributes of the trucks with the style and flair of Cinch Jeans.

"This truck is ideal for those needing the towing capabilities for fifth-wheel campers and horse trailers, yet have the desire to ride in style," said Ross Hendrix, General Motors director of marketing for commercial trucks and vans.

The Cinch edition features the new Monroe Truck Equipment "So-Low" suspension, which brings endless benefits to Western enthusiasts and athletes as they haul their cargo. This new technology lowers the pickup by four inches to complement most fifth-wheel or gooseneck trailers. It also includes a custom Cinch seat package with distressed leather captain chairs and rear bench seat with the Cinch crest logo embroidered on the headrests, and the words "Cinch*Up" printed on the bottom of the rear window.

Adding luxury to the workhorse truck, the Cinch edition features a MTX Thunder Dome Axial Speaker upgrade, a custom console with a DVD player and a 15-inch flip-down TV/entertainment system with headliner-mounted speakers.

Champion rodeo roper Britt Bockius has also collaborated with Cinch, GM and Monroe. Bockius will drive his personalized Britt edition Chevy Kodiak to many rodeo events this year. Britt's truck has all the features of the Cinch edition as well as his personal logo on the custom floor mats and the driver and passenger side doors. Roping enthusiasts and Britt fans can even order their own Britt version of the Cinch truck.

"Our motto is, 'Cinch is made for the man who lives his life in denim,' " said Paul Leroue, president of Rocky Mountain Clothing Co., the company that manufactures Cinch Jeans. "This vehicle is the perfect combination of a capable, hard-working Chevrolet or GMC truck, customized by Monroe and branded with our fashion-forward, recognizable Cinch style. This truck is made for the Western lifestyle market we know so well. It's made for folks who live their lives on the road."

Not only does the truck look stylish, it's also a workhorse. In medium duty trucks, horsepower and torque are the name of the game, and the Chevrolet Kodiak/GMC TopKick medium duty trucks deliver plenty of both. For 2006, the available Duramax 6.6L 6600 V-8 turbo-diesel delivers two impressive torque ratings: 520 lb.-ft. or 605 lb.-ft. (705 or 820 Nm) - both at a very low 1600 rpm.

The standard engine is the Vortec 8100 8.1L gasoline-powered V-8. It delivers 325 horsepower (242 kw) at 4000 rpm and 450 lb.-ft. (610 Nm) of torque at 2800 rpm.

GVWR on this hard-working vehicle is 17,500 pounds (8.75 tons). Cargo-carrying capability is enhanced by the 8-foot dually pickup box with spray-in bedliner and a retractable and extendable tonneau cover. The GCWR is rated at 26,000 pounds (13 tons) with a 10,000-pound curb-weight application that would make the towing capability approximately 16,000 pounds (8 tons). The pickup box has a 5,500 pound (2.75 ton) capacity, with an overall truck payload of 7,500 pounds (3.75 tons).

To enable engine power to be optimized for various operating conditions, all models feature electronic throttle control. It optimizes throttle progression, giving these medium duty trucks outstanding throttle control for slow-speed parking lot maneuvers, as well as an immediate response when power is demanded under the most rugged on- and off-road conditions.

Features include:

  • The latest safety technology for drivers, passengers and cargo:
    • General Motors' world-class breaking capabilities designed for superior slowing and stopping performance when hauling heavy loads
    • Available rear-view camera to help with challenging backups and side-view cameras to eliminate blind spots on both sides of the pickup. Rear-view and side-view images are displayed on the available in-truck Pioneer navigation system monitor
    • Larger windshield and sloped-hood to increase overall visibility
    • Wider front track to enable a tighter, 38-foot turning diameter, which is virtually unheard of in a truck of this size
  • Comfort, entertainment and style elements perfect for frequent road trips:
    • Triple Air Ride featuring air suspension, air-cushioned cab and air-cushioned driver and passenger seats for a smooth ride over the roughest terrain
    • Custom Cinch seat package with distressed leather captain chairs, heated seats, power recline capabilities and lumbar support, complemented by a power folding contour rear heated bench seat
    • Embroidered Cinch crest logo on the head rests, and easily recognizable Cinch logos printed on the driver and passenger doors and on the bottom of the rear window

"This truly is the complete package for the Western lifestyle enthusiast. It delivers the power needed to fit their daily lives while, at the same time, showcases their passion and distinctive style," said Hendrix.

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