India is Toyota's litmus test for inexpensive cars

Last month we reported how Toyota Motor Corp. found itself at a disadvantage in emerging markets such as Brazil and India where cost is a top priority among buyers.
Toyota, the automotive equivalent of an irrresistable force, is not deterred. The newspaper Nihon Keizai reports the company has plans to launch a compact car in the Indian market by 2010. Other markets on the table are Central and South America and Europe. The new car, to be co-developed with subsidiary Daihatsu Motor, would cost $7,165. When Toyota was asked about the report, a spokesperson said no decision has been reached in any detail.

[Source: Nihon Keizai via NDTV Profit]

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