We've talked about TerraPass a bit recently, so it's only fair to let them get a few words in edgewise. Over on their
, Adam writes a good piece on the four ways people can talk about
programs (Adam bases his piece on the four ways first identified in Malcolm Gladwell's article in the New Yorker): appeals to convention, stories, appeals to code and technical accounts. Adam says that each way can work, depending on the situation. I appreciate what TerraPass is doing and I hope that Adam is right when he says that the main reason he and the rest of the TerraPass crew like carbon offset programs is because they work.