We've talked about TerraPass a bit recently, so it's only fair to let them get a few words in edgewise. Over on their TerraBlog
, Adam writes a good piece on the four ways people can talk about carbon offset
programs (Adam bases his piece on the four ways first identified in Malcolm Gladwell's article in the New Yorker): appeals to convention, stories, appeals to code and technical accounts. Adam says that each way can work, depending on the situation. I appreciate what TerraPass is doing and I hope that Adam is right when he says that the main reason he and the rest of the TerraPass crew like carbon offset programs is because they work.