Mass customization craze Optomizes Scion

Scion may have forgtten the spellcheck, but its remembered to bring some excellent aftermarket suppliers for its customization program called Optomize. The 150 possible parts (Alpine and  H3R Performance among them) can be added by dealers at the time of purchase, and are covered by the manufacturer's warranty, which is a huge benefit over traditional aftermarket bits. Like many youth-oriented brands, drivers drop huge chunks of change on profit-rich Scion add-ons, and Toyota is no doubt trying to perfect its product lineup to keep the cash in the hands of dealers, not third party shops.

[Source: InsideLine]

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