Ford's April hybrid sales surge on strong incentives

Ford Motor Company announced yesterday that sales of its hybrid SUVs rose 50 percent year-over-year in April to 2,800 units, largely on the backs of sizeable incentive initiatives.

The numbers indicate a 75 percent increase over March, which would appear to indicate that Ford is gaining some traction thanks to the zero-percent 60-month loans on its Escape and Mercury Mariner hybrids, as well as the ramping up the ‘Kermit Factor’ (read: spending more $$$ on advertising).

Ford also attributes government tax benefits and increasing gas prices for the demand uptick.

[Source: Reuters via Planet Ark; Autos.163]

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