Well, given his background, you might have guessed that Gene Simmons (of KISS fame) would give his new Indy Racing League marketing job a musical twist sooner or later.
As part of Simmons' typographically-challenged "i am INDY" branding concept for the IRL, he's come up with a signature song (and music video). All we can say is, as anthems go, it's no "We are the Champions," (but then again, a few AB staffers wouldn't say KISS was in the same league as Queen, either).

Your musical mileage may vary, of course. Decide for yourself - the lyrics are here. Follow the links to the music and the music video. Let us know what you think!

[via Car Buyer's Notebook]

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