Ford Five Hundred quietly grabbing marketshare

The vehicle that enthusiasts, car mags and anyone with a drop of gasoline in his or her veins wrote off as another Ford failure has been doing surprisingly well in the marketplace as of late.
The Ford Five Hundred has been somewhat of a hit with its target market, the middle-class Baby Boomer, in a crowded segment that includes the Chevrolet Impala, Chrysler 300 and Buick Lucerne, among others.

Killol Bhuta, Ford’s marketing manager for the Five Hundred recently revealed that Ford's large sedan managed to grab an 8.5-percent share of the segment in 2005, which beat the company's objective of 8.0 percent. And this year is already shaping up to be better for the Five Hundred than last year. Despite a slow start the Five Hundred has proven to be anything but a failure, even if it isn't the car people like us want to drive.

[Source: The Auto Channel]

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