Is 2006 the Year of the Woman for Ford?

Last year we posted how Ford could be aiming at the largest of minority markets with its Mercury line. Now it looks like the Blue Oval may also be targeting female buyers with the racier and less expensive Fusion.
According to the Detroit Press, fifty-four percent of Ford purchasers are racing fans with NASCAR alone accounting for seventy-five million strong. And half that number are women. Ford hopes they will connect to the NASCAR Fusion (and the brand) as the NASCAR Taurus is retired from racing. Reviews have been already positive for the vehicle and its Milan and Zephyr siblings.

Could the Fusion be joining Cargirl’s “What Real Women Drive” list one day?

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