Levin, a columnist for Bloomberg News, writes how GM and Ford have failed to recognize the impact that foreign automakers have had on consumer taste, which penetrates the U.S. in major coastal markets such as Los Angeles and Miami, and then trickles into the Heartland and the rest of the country's interior. Instead, the two manufacturers have pushed their dealerships to continue selling out-of-date models.
“I mentioned that GM seemed to be out of touch with the local market,'' said Martin Swig, a now retired car dealer at a meeting with GM representatives to set up new dealerships in San Francisco. “A GM executive responded: `It sounds to me like you've got a bad attitude,' he said, leading the GM executives to end the meeting. They were so arrogant.''
The two automakers’ current actions are not helping either, according to Levin. GM’s brand consolidation is giving rise to complaints by dealers who say the representatives are woefully unknowledgeable over so many brands. And Ford's "Blue Oval" reputation appears to be lower than Paris Hilton's neckline on consumer's list when buying new vehicles in markets like Washington.
Ford and GM's SUV cashcows? Like, old school, ya know.