Lotus Design debuted its newest creation today - the Type 1 Lotus wrist watch. Looks like the Lotus studio is following on the heels of Porsche Design, who are well-known for their non-automotive products.
In any event, the quartz analog chronograph features a black face with the Lotus roundel, and a stainless steel case with an etched Lotus logo on the back. Naturally, the chronograph includes a 1/10 sec. stopwatch - a must-have for those track days with your Exige. The watch will retail for about $310.

The watch will have its world premiere at the International Motor Show in Geneva.

[Source: Group Lotus]

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