Infiniti, Nissan's luxury division, is attempting to further attract people of color into its customer base through a partnership with BET, the premier cable network targeted towards African Americans. In Black is, for lack of a better term, a 30-minute infomercial that takes broadcast advertising to a whole new level. An extension of Infiniti's own In Black campaign, the BET special puts the spotlight on five African American artists commenting on the wonder that is design. Because Infiniti paid for it, after all, each of the artists is matched to an Infiniti model that best matches their thoughts on what's important for design. The artists don't mention Infiniti by name, though, so that makes it editorial content... (snicker). Cynicism aside, highlighting five artists will certainly make for quality programming, and hey, who doesn't want to look at beautiful cars for half an hour?
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