DaimlerChrysler prevails in legal battle with artist's estate

The German court battle that sounded like a lost stanza from a certain George Gershwin song ("You say 'Picaro,' I say 'Picasso") is finally over. Heirs of the famed cubist lost their suit against DaimlerChrysler, which alleged that automaker's proposed use of the moniker "Picaro" sounded too similar to that of their famed namesake.

Thursday, the European Court of Justice (the highest-ranking court in the EU) called the whole thing off, finding that Pablo's surname was so well known that there was little chance for confusion between the two, even if both names were to be found on automobiles (Citroen currently pays royalties to the Picasso estate to brand an MPV with the artist's name).

DCX has yet to apply the name to a vehicle.

[Source: MSNBC]

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