The North American Truck Of The Year and Motor Trend Truck of the Year has earned another distinction -- that of Urban Truck of the Year, as awarded by On Wheels, Inc., publishers of African Americans on Wheels, Latinos on Wheels and Asians on Wheels. The Mercedes R-Class was also awarded urban car of the year.
On Wheels, Inc. also awards minorities in the auto industry, like Kim Harris Jones, vice president of product finance for the Chrysler Group, who was voted African American executive of the year, Hau Thai Tang, director of advanced product creation and SVT for Ford Motor Co., who was awarded Asian executive of the year, and Grace Lieblein, vehicle chief engineer for General Motors Corp.'s front-wheel drive trucks, who was named Hispanic executive of the year.
Back to the Ridgeline, despite having barrels of critical praise heaped into its bed, the truck hasn't performed to Honda's expectations. About 42,593 Ridgeline's were sold last year, which was well below the 50,000 to 60,000 the company was hoping to move. Sometimes automotive journalists don't have their fingers on the pulse of the American consumer's taste, as this article by Forbe's on the Ridgeline predicted Honda would have no problem meeting its sales target for the Ridgeline.