Chevrolet is America's best-selling nameplate once again, a distinction it lost to Ford some 19 years ago.
But while General Motors may trumpet this passing of the sales baton, for most industry wags the development counts as something of a pyrrhic victory, with both the General and the Blue Oval watching their market shares by 4 percent in 2005.
That all manner of cash-on-the-hood and financing incentives have failed to stem the tide of consumers migrating to Asian and European brands is well-known, so it will be interesting to see how much automotive hay GM makes of their newfound leadership, particularly as Toyota looks set to pants them as the world's largest automaker.
What do Autoblog's readers predict-- will this news prompt General Motors to produce a new ad campaign to mark the occasion?
[Source: Associated Press via ABC News]