Ferrari F1 hopes a diamond is forever

The Italian exotic automaker and international motorsports powerhouse has announced that it’s found a replacement for Vodaphone as a second-tier sponsor of its F1 team. Vodaphone left Ferrari last month to sign a long-term title sponsorship of the McLaren-Mercedes Formula 1 team. In its place on Ferrari’s wing will be DeBeers, the diamond mining and trading company that’s probably responsible for the rock on your wife’s finger.

Share This Photo X