If Toyota has its way then hybrid nay-sayers will soon no longer be able to cite the technology's lack of value as a major fault. The world leader in hybrid technology (based on the encouraging sales if its Prius hybrid) has announced plans to employ a smaller and less expensive hybrid system around 2008. The new system will allow Toyota to double its hybrid production to 600,000 units by that time, which totally spanks Ford's goal of producing 250,000 hybrids by 2010. The new system would allow Toyota to offer a hybrid drivetrain across most of, if not its entire, line-up. This would allow the company to recoup some R&D costs and lower the per-unit cost of the system, increasing its value in economic terms in addition to the already well established environmental ones.

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