An article from Bloomberg today reveals that Honda's inventory of the Ridgeline pickup has risen to more than 100 days. The automaker has decided to cut production of the pickup by 3,000 units next quarter in response. While it would have been difficult to predict the current high price of gas that's forcing consumers to reconsider large vehicle purchases, it may be that Honda picked a bad time to take on the Big 3 in the full-size truck segment. Currently the automaker can't keep up with demand for its new Civic and, as mentioned previously, plans to introduce another small car, the Fit, in the U.S. next year. Profit margins on these small cars are much smaller than the money that can be made on the Ridgeline and other large vehicles like the Odyssey minivan. Honda will be raising incentives on its light trucks, which include the Ridgeline and Odyssey, in order to move them off the lot and get its inventory under control. [Thanks Joel for the tip]
Hi! We notice you're using an ad blocker. Please consider whitelisting Autoblog.
We get it. Ads can be annoying. But ads are also how we keep the garage doors open and the lights on here at Autoblog - and keep our stories free for you and for everyone. And free is good, right? If you'd be so kind as to whitelist our site, we promise to keep bringing you great content. Thanks for that. And thanks for reading Autoblog.
Here's how to disable adblocking on our site.
- Click on the icon for your Adblocker in your browser. A drop down menu will appear.
- Select the option to run ads for autoblog.com, by clicking either "turn off for this site", "don't run on pages on this domain", "whitelist this site" or similar. The exact text will differ depending on the actual application you have running.
- Refresh the Autoblog page you were viewing. Done!
You still haven't turned off your adblocker or whitelisted our site. It only takes a few seconds.