One might think that the aftereffects of employee-discount pricing promotions here in the US might keep automakers in other markets from trying similar programs. Not so, as GM-owned Holden will be introducing its own version of Employee Discounts For Everyone for the Australian market. While the goal - to clear 2005 models from the lots - is the same, it sounds as if the discounts will not be quite as deep as the ones we saw here in the US, and the company hopes to avoid projecting any signs of distress or desperation in its advertising. It should be interesting to see if Holden can kick the habit any easier than its parent; if indeed addiction is hereditary, then problems lie ahead.
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