Dodge wants its customers to feel the same purchasing a Charger as they did putting their model car kits together when they were kids. A Dodge Charger "model car" with several parts missing will be built and rebuilt by a NASCAR-like pit crew in seven minutes, taken apart and then reassembled several times throughout the day as Dodge visits San Francisco to show its Dodge Charger model box build. The stunt is meant to draw a parallel between the all-new Dodge Charger and that of its namesake to bring the Charger's muscle car name and owner enthusiam to the forefront. Dodge Charger wristbands will also be given away. Neat-o.

Share This Photo X