Ford Americas two lead executives have moved quickly to set the stage for changes at Ford's American operations. President Mark Fields (pictured) and chief operating officer Anne Stevens laid out their agendas at the Society of Automotive Engineers' "Global Leadership Conference" October 14-15.
In his keynote address, Fields called for "a new roadmap," saying "The task [at Ford] is to fix the business and then seek competitive advantage through innovation." Showing an impressive command of alliteration, Fields went on to predict, "All actions in North America are going to be fast, focused and fundamental." Pledging to make "firm decisions," his comments suggested significant changes in the coming months.

Stevens' keynote emphasized hybrid technologies and alternative fuels as targets for "good old American innovation," while expressing concern that the declining numbers of U.S. engineering graduates is a threat to the industry's capacity to innovate.

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