Toyota announced today that it is launching a U.S. national campaign to promote its Hybrid Synergy Drive system. I would guess this is designed to recapture the hybrid high ground after the flood of "we're hybrid, too!" announcements from other auto makers.
In any event, you can expect broadcast spots on TV and in movie theaters, radio spots, billboards, gas pump toppers, bus stop shelter posters, educational online content, and special auto show displays.

It all begins September 26. Brace yourselves!


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