The marketing/PR folks over at MB USA must have been working overtime. First, it was the Rolling Stones tour sponsorship along with the "Rock the R" sweepstakes. And now, MB has teamed up with Saks Fifth Avenue's KEY TO THE CURE to raise over $1 million for women's cancer research through sales of specially designed Signature Edition R-Class featuring pewter metallic exterior paint and black interior with suede seat inserts among other things. Supporting a good cause while elevating brand image – Brilliant.
Thanks eMercedesBenz for the tip.