The madness is finally over; or, as GM said, "it's just time for it to end." New ads will run this weekend officially notifying the public of the employee pricing program's demise and advertising the new 2006 models, possibly along with a new "value pricing" plans.
Lauded by some and criticized by others, the employee pricing plan resulted in a 47 percent rise in sales in June for the automaker, along with a significant boost in market share. Additionally, the easy-to-understand program earned GM some props in the area of public opinion.

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