For many years, Ford lacked a real contender in the mid-size segment. They lost considerably ground after the redesign of the Ford Taurus, and the compact-ish Contour simply couldn't compete. Clearly, the Ford Fusion is a significant vehicle for Ford. Detroit News has a fascinating look at the market testing Ford performed prior to the release of the Fusion. Some of the consumer behavior is fascinating. For instance, Ford would often take the Fusion into the public, but remove the badges to see if people could identify the manufacturer. A vast majority did not realize it was a Ford, many of whom were impressed by the Fusion's progressive design. Also, Ford would take several midsize competitors out with the Fusion, and they would ask the public which vehicle they would buy. With the Ford de-badged, the Fusion became a popular choice. Once a test subject found out that it was a Ford, they switched back to the Toyota Camry. After years of being beaten out by the likes of Honda and Toyota, the domestics have huge perceptual boundaries to cross. Like we've said before, producing reliable, high quality product that is backed by strong warranties at a competitive price will go a long way toward reversing this perception. It worked for Hyundai. Honestly, if anyone has ever spent time in many of the new domestic vehicles, you will be surprised by the leap in quality they have made of the past few years.
Hi! We notice you're using an ad blocker. Please consider whitelisting Autoblog.
We get it. Ads can be annoying. But ads are also how we keep the garage doors open and the lights on here at Autoblog - and keep our stories free for you and for everyone. And free is good, right? If you'd be so kind as to whitelist our site, we promise to keep bringing you great content. Thanks for that. And thanks for reading Autoblog.
Here's how to disable adblocking on our site.
- Click on the icon for your Adblocker in your browser. A drop down menu will appear.
- Select the option to run ads for autoblog.com, by clicking either "turn off for this site", "don't run on pages on this domain", "whitelist this site" or similar. The exact text will differ depending on the actual application you have running.
- Refresh the Autoblog page you were viewing. Done!
You still haven't turned off your adblocker or whitelisted our site. It only takes a few seconds.