Thanks to a small Austin, Texas firm called Zebra Imaging, automakers have begun easily viewing and analyzing their auto designs in three dimension instead of two. 3-D holograms have been around for a while, but until now they have been too expensive and taken too long to produce. Zebra Imaging's new technology takes only hours to produce and costs a hell of a lot less than an old fashioned clay model. The holographic images are printed on tiles that can be viewed either on a wall or flat on a table, and they can easily be made as large as a full size automobile. This is good news for automakers like Ford, the company's biggest customer, as anything that reduces the development cost of an automobile equates to a bigger bank roll. That's all fine and dandy, but Zebra Imaging could make a killing in the consumer market selling holograms of exotic cars that mount on the wall of your garage.