Ford's sponsorship of Phil Mickelson may not be translating to increased sales, but Ford believes it is an image booster. Phil Mickelson is a golfer with a positive image, and his latest PGA Championship win is good exposure for Ford. We couldn't agree more. In fact, Ford lucked out in their decision to sponsor Mickelson early in his career rise to the top. Now, they can ride his growing popularity and increasing success from the ground floor. Choosing Mickelson was a brilliant move, especially compared to the Eminem debacle.

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