Chevrolet set a new record for monthly full-size truck sales in June by selling 109,359 Silverados, which means sales of the F-150 were surpassed for the first time since Ford set the previous record of 102,424 units in October of 2001. The Bowtie boys must be beaming, even if the record was due in large part to GM's industry leading incentive programs. What's more, for the year the Silverado is only 23,526 units behind the F-150. Regardless of what happens to each company's Employee Pricing promotions, expect a price war to be waged the likes of which have never been seen between these two truck titans for the industry's top sales honor. Mark my words, Ford will do anything to keep this title and maintain its streak of 28 years atop the leader board. Our prediction is that both companies will release stripped, high-value/low-price models to boost sales and Ford will announce the first (real) hybrid full-size pickup. Advantage: Ford wins it with a buzzer-beater in December. What do you think?
Hi! We notice you're using an ad blocker. Please consider whitelisting Autoblog.
We get it. Ads can be annoying. But ads are also how we keep the garage doors open and the lights on here at Autoblog - and keep our stories free for you and for everyone. And free is good, right? If you'd be so kind as to whitelist our site, we promise to keep bringing you great content. Thanks for that. And thanks for reading Autoblog.
Here's how to disable adblocking on our site.
- Click on the icon for your Adblocker in your browser. A drop down menu will appear.
- Select the option to run ads for autoblog.com, by clicking either "turn off for this site", "don't run on pages on this domain", "whitelist this site" or similar. The exact text will differ depending on the actual application you have running.
- Refresh the Autoblog page you were viewing. Done!
You still haven't turned off your adblocker or whitelisted our site. It only takes a few seconds.