As reported earlier, the Big 3 are losing their grip on the coastal and southern states, and now they want to go after the Midwest as well - including the pickup market. In the last five years, the Big 3 have lost 8 points of market share in the Midwest, which pretty much mirrors their national performance. And just like in the rest of the nation, Asian brands have picked up that slack. Perhaps the loss of jobs from the Big 3 and an increased manufacturing presence from Honda and Mazda have something to do with the acceptance of imports in this region. Toyota seems to be pushing especially hard, and is asking their metropolitan dealers to open up additional dealerships in rural areas. On the topic of pickup trucks, the Midwest will still be difficult to crack into; in fact, that's been the case almost everywhere in the US.