It's pretty tough if your car company is sitting on the sidelines watching GM, Ford and DaimlerChrysler sell off their inventory with attractive incentives. Apparently VW is feeling the pain and wants in on the action. According to a news report out of Germany that cites no sources, VW will be offering larger sales discounts in the hopes of increasing market share in North America. As we all know, increased incentives usually lead to more sales but not larger profits. Reducing inventory and increasing market share, however, are all some car companies can hope for in this ultra-competitive industry.

UPDATE: VW denies the whole thing. Apparently incentives were increased on the current Passat model to increase sales before the arrival of a redesigned version later this year. This move had been misinterpreted as a deeper strategy rather than a common sales practice.

Share This Photo X