Three young French designers decided to modernize the famous Citroen 2CV for the World Automotive Design Competition in Canada. The goal for the competition was to create a world car with universal appeal, so choosing to modernize France's most famous automobile was an obvious choice for the French team. The design philosophy for this concept, called the Evoque, is to take a car that was a budget classic and reintroduce it today as a premium model, very much like what BMW has done with the MINI. The concept has already caught the eye of designers at Citroen, who would no doubt like to enjoy the kind of success that BMW has had with the MINI brand.
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