Forty-three percent of Americans feel that energy independence from foreign oil should be at the top of the nation's energy agenda, according to a poll commissioned by GM. Peter D. Hart Research Associates conducted the poll between June 17th and 20th. Following the 43 percent who desired independence from foreign oil, 20 percent felt the nation should improve fuel efficiency and 19 percent want to reduce pollution and harmful emissions. The sobering part of GM's survey was when the sample of 1004 adults was asked who did the worst job of developing efficient vehicles, 31 percent said GM.
GM was followed by Ford at 29 percent and DaimlerChrysler AG at 20 percent. Wonder which automaker does the best job at developing energy efficient vehicles? Toyota, of course, garnered a 40 percent share of responses, with Honda receiving 37 percent, and GM, surprisingly, receiving 14 percent. I say ?surprisingly? because this survey is obviously about opinions. With GM getting such negative feedback on producing efficient cars, for them to even place with Toyota and Honda is significant. This survey obviously shows the effectiveness of marketing and advertising. There would probably be slightly different results if you looked at this situation by averaging the efficiency of each manufacturer?s consumer vehicles.