Residents of the Twin Cities can now rent a Toyota Prius by the hour thanks to a new service called HourCar introduced by the non-profit organization Neighborhood Energy Consortium. Members pay a fee to join the service plus charges based on time and mileage to reserve time with one of six Priuses. A car can be reserved up to a half-hour in advance and picked up at three different locations. One member referenced in the article, for example, pays $20/month plus time and mileage charges and expects to need the car about 15-20 hours/month. Though the program has an environmental angle, hence the use of hybrid Priuses, one can't help but imagine time sharing a Z06 with 30 other hopeless speed freaks.