It seems like Toyota wants to have it both ways. They tout that Scion is its own brand and sold differently than the Toyota brand, but in their final numbers (and in the monthly numbers where the Scion brand adds huge to the Toyota brand) Scion sales get lumped in with the Toyota brand, almost adding 100,000 units to Toyota's bottom line. Problem is Toyota and Chevy both broadcast commercials proclaiming that they sold the most cars in 2004. Toyota is if they add Scion. Chevy is if they don't. Personally, this is like saying Pontiac/Buick/GMC sales should be counted all as one brand since they are sold at the same dealership. Ah, the PR games.