According to Audi, it's a sport wagon. AutoWeek tracks down a lot of people for this article to show that selling an expensive hatchback is a struggle. The latest numbers prove the point. Audi's point is that it's reaching out to a younger audience to match its brand image in Europe. They're only hoping to sell 9,000 in its first full year. What puzzles me is that they released the car without a Quattro all-wheel drive version which is a huge part of Audi's brand and lure.