Chevrolet has just partnered with Nickelodeon in a multi-million dollar advertising and promotional multiplatform deal. The campaign will focus on the Uplander minivan and the new PhatNoise multimedia entertainment system. The hard drive installed in the PhatNoise equipped Uplanders will be available with Nickelodeon TV shows like SpongeBob SquarePants, The Fairly OddParents, Blue's Clues and others preloaded. The van will be advertised to parents on TV, in Nickelodeon magazines and on NickJr.com.
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