Mercedes Benz was hell-bent to top the J.D. Power U.S. survey of initial quality in new cars by 2006, but now they changed their tune. Mercedes chief Eckhard Cordes has come to the realization that J.D. Power doesn't just rate "hardware quality" but "American taste". Hummer has received poor "quality" ratings because of low fuel economy and Mini because of cup-holder size. Neither complaint was about quality issues, just nags and gripes. "One has to carefully analyze whether with a global car it is really advisable to strive for being J.D. Power number one," Cordes said. We commend Cordes for taking a stand against the survey. Maybe this will trigger Power to change the name of the survey from "quality" to "customer satisfaction".