Faced with high inventories and lower sales GM will announce on Thursday their newest round of incentives. Called March Madness, the automaker will add an extra $1,000 cash rebate to any car that has been unsold on dealer's lots for more than 120 days. This incentive can be combined with other incentives. This is Mark LeNeve's first national sales program since taking the North American sales and marketing position last week. Did we see Eddie Antar on GM's payroll list? Insane.
GM's March Madness sale
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