USA Today

hits the Chicago Auto Show with a cadre of seniors in tow (actually Hyundai formed the survey panel) to address what the group that makes 17.5% of car sales want in a new car. The younger segment (in their 60s) said styling was important and liked the Toyota Avalon, while the older set (70+) were interested in cushy interiors and handles for easing entry and exit. One interesting point was that many seniors are on a fixed budget and fluctuating gas prices are important so that means fuel economy is equally vital.

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